JOZKA is a burgeoning brand in the realm of natural cosmetics, founded by sisters Ania and Basia Angielczyk. Inspired by their upbringing surrounded by herbs and their family’s heritage in herbalism, JOZKA represents a fusion of tradition and modern skincare. Recognizing the power of social media, strategic PR, and influencer marketing in today’s market, JOZKA enlisted the expertise of SoBirds to spearhead their advertising on Facebook, manage their PR efforts, and collaborate with influencers to promote their products.
We traveled to Podlasie to shoot a promotional video. Above is a shortened version.
JOZKA faced the daunting task of establishing brand recognition and building an audience on social media as a newcomer in the competitive natural cosmetics market. With no prior presence on social platforms, the challenge was to create engaging content and drive brand awareness from scratch.
As a newcomer in the competitive natural cosmetics market, JOZKA faced the significant hurdle of establishing brand recognition and building an audience on social media. With no prior social media presence, the challenge was to create engaging content and drive brand awareness from scratch. SoBirds responded by implementing a comprehensive digital marketing strategy, including regular posting schedules, captivating stories and reels, and targeted Facebook Ads. Additionally, professional photoshoots and video production were conducted to enhance JOZKA’s online presence. Recognizing the importance of influencer marketing, both barter collaborations and paid partnerships were utilized to expand JOZKA’s reach and engagement across various social media platforms.
As a result of our collaborative efforts, JOZKA’s social media channels now boast an aesthetically pleasing appearance, with engaging and cohesive content that effectively communicates the brand’s values and product offerings. The professional photoshoots conducted for JOZKA’s website have enhanced its visual appeal, providing visitors with captivating imagery that showcases the brand’s products in the best light. Through strategic partnerships with influencers, JOZKA has experienced a significant increase in followers on Instagram, further expanding its reach and engagement within its target audience.
Passion leads to success