Influencer Marketing in Poland in 2025 – Trends, Costs, and Best Strategies for Companies

Influencer marketing in Poland in 2025 is one of the most effective ways for brands to grow. With rising competition, traditional ads no longer bring the same results. To stand out, businesses need to build trust and engage with audiences authentically.

But how much does influencer marketing cost in Poland? How do you find the right influencers? And what strategies work best in 2025?

This guide covers everything you need to know.

Imagine This…

You’re launching your brand in Poland. You have a great product, a well-thought-out strategy, and a solid marketing budget. But there’s a problem—nobody knows you. Your competitors dominate the market, and traditional ads aren’t cutting through the noise. You try paid ads, but your cost-per-click is sky-high. You post on social media, but engagement is low. You need something different—something that builds trust, boosts visibility, and drives real results.

So how do you make an impact fast?

The answer: Influencer marketing.

Poland is one of the fastest-growing influencer marketing markets in Europe. But how do you do it right? How much should you budget? And how do you find influencers who actually deliver results? Let’s break it down.

Table of Contents:

1. Influencer Marketing Trends in Poland for 2025
2. How Much Does an Influencer Campaign Cost in Poland?
3. How to Find the Best Influencer Marketing Agency in Poland?
4. Success Stories – How Brands Use Influencers in Poland & Europe
5. FAQs – Everything You Need to Know
6. Conclusion + Call to Action

Influencers play a key role in brand marketing strategies in Poland in 2025.

Influencer Marketing in Poland 2025 – Key Trends & Insights

A few years ago, influencer marketing was all about big names—celebrities and mega-influencers with millions of followers. But in 2025, things look different. Brands are moving away from high-cost endorsements and focusing on authenticity, niche engagement, and long-term partnerships.

1. Micro-Influencers in Poland – Why They Deliver the Best ROI in 2025

Would you rather pay a celebrity $50,000 for one post or work with 10 micro-influencers who actually engage with their audience?

Brands are shifting towards micro-influencers (5-50K followers) and nano-influencers (1-5K followers) because they:

• Have higher engagement rates (3-6% on Instagram)
• Build real trust with their audience
• Are more cost-effective than celebrity endorsements

💡 Case Study: A Polish skincare brand tested one mega-influencer vs. 10 micro-influencers in the same campaign. The result? The micro-influencers outperformed the mega-influencer in sales conversions by 42%.

2. TikTok & Instagram – The Most Effective Platforms for Influencer Marketing in Poland 2025

If your brand isn’t on TikTok or Instagram Reels, you’re missing out on Poland’s most engaged audiences.

📊 Key Stats:

• TikTok Poland Users (2024): Over 14 million active users
• Instagram Reels: Get 22% higher engagement than standard posts

Why? Because consumers prefer short, engaging, and fast-paced content. They don’t want to be sold to—they want to be entertained.

3. AI & Data-Driven Influencer Selection in Poland – The Future of Marketing

Gone are the days when influencer marketing was based on gut feeling. In 2025, brands use AI to analyze:
✅ Engagement rates
✅ Audience demographics
✅ Conversion potential

This reduces wasted budgets and ensures higher-performing campaigns.

4. Long-Term Influencer Partnerships Work Best

One-off sponsored posts? They don’t work like they used to. In 2025, influencer marketing in Poland is shifting towards long-term collaborations, where brands and influencers build ongoing relationships rather than executing single paid posts.

Brands that invest in long-term influencer partnerships in Poland see:
✔ More authentic content that resonates with followers
✔ Stronger brand loyalty and deeper audience trust
✔ Higher conversion rates as influencers become true brand ambassadors

With influencer marketing in Poland in 2025 evolving towards sustainable partnerships, businesses that prioritize consistency over quick wins gain a significant competitive advantage.

How Much Does Influencer Marketing in Poland Cost in 2025?

Influencer earnings in Poland vary depending on audience size, platform, and engagement rate.

📊 Influencer Marketing Price List in Poland (2025):

📈 ROI: The average return on investment (ROI) for influencer marketing is 5.2 PLN per 1 PLN spent.

Finding the Best Influencer Marketing Agency in Poland

Success Stories – How Brands Use Influencers in Poland & Europe

Poland: Beauty Brand & Influencer Event

A leading cosmetics brand partnered with SoBirds to create a high-impact Instagram Stories (IGS) campaign, combined with an exclusive influencer event near Warsaw.

✅ Top beauty influencers created Instagram Stories showcasing the brand’s new product line
✅ SoBirds organized a brand-sponsored influencer experience, where creators tested and reviewed the products
✅ A barter-based collaboration, ensuring strong brand exposure without direct financial sponsorship

🎯 The results? Boosted engagement, user-generated content (UGC), and higher sales conversions.

Italy, Germany & UK: Olympic Sponsor Campaign

For one of the official sponsors of the Olympic Games, SoBirds executed a multi-country influencer video campaign across Europe:

• Italy – YouTube storytelling campaign connecting the brand with sports culture
• Germany – Short-form TikTok & Instagram Reels featuring macro-influencers
• UK – Instagram Reels featuring macro-influencers

📊 Outcome: Increased brand awareness in four key markets and strong consumer engagement.

Poland’s Influencer Market – What Works Best for Brands?

Poland’s influencer marketing market in 2025 continues to evolve, with brands shifting towards authenticity, engagement, and measurable ROI. Instead of focusing on celebrity endorsements, companies now prioritize data-driven strategies and real audience connections.

✅ Micro- and nano-influencers – Higher engagement, lower costs, and greater audience trust
✅ Short-form video content – TikTok and Instagram Reels drive the most organic reach
✅ AI-driven influencer selection – Data-backed decisions improve campaign performance
✅ Long-term partnerships – Brands invest in building strong, consistent influencer relationships

Influencer marketing in Poland in 2025 is no longer just about visibility—it’s about building lasting brand trust and driving measurable results. For businesses looking to enter the Polish market, working with an experienced influencer marketing agency can make all the difference

Want to See These Results for Your Brand?

📩 Let’s create a winning influencer campaign for you!